Startup Spotlight: Highlighting Two Dozen+ Orthopedic Companies

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Finding and learning about startup companies is one of the more fascinating aspects of covering the orthopedic industry. Entrepreneurs often emit an infectious passion and enthusiasm for the technology they’re developing and the problems they’re seeking to solve. We can’t help soaking up some of their excitement.

The orthopedic industry is home to hundreds of startups, and this issue highlights more than two dozen companies that are newer on our radar. Our startups section features 25 companies’ R&D and commercialization efforts, with the hope of helping you identify new technologies, competitors and even professionals in the industry with whom you may want to align yourself with in the future.

We’ve found that many executives at startups are keen to share their experience and insight. When we interviewed a few of the entrepreneurs for this issue, we asked what advice they would share with others in the orthopedic space. Their comments are sound recommendations for entrepreneurs and really, anyone working in orthopedics.

“Make sure that you’re very clear in the early days on the piece of the market that you’re trying to address. That will only come from being very adjacent to and attuned to the needs of the surgeon. People can talk generically around the need in orthopedics, which is always there because of the size of the market, but you’ve got to be very clear what role specifically your market will play.” – Stephen Wann, CEO, Zoan BioMed

“Embrace new technologies over the status-quo approach.” – Ken Gall, Ph.D., Co-Founder, restor3d

“Think big. Tackle big problems, because being an entrepreneur is hard. Getting one of these things to the finish line is hard, and it’s not clear to me that it’s any harder to do big problems than small ones. They take just as long; there’s just as much effort. So let’s think big, let’s think revolutionary innovation, not just evolutionary.” – Benjamin A. Hertzog, Ph.D., CEO, Intelligent Implants

Along with this issue, we plan to publish additional startup-related stories online in August. What advice would you offer? And which companies would you add to the list?

CL

Carolyn LaWell is ORTHOWORLD's Chief Content Officer. She joined ORTHOWORLD in 2012 to oversee its editorial and industry education. She previously served in editor roles at B2B magazines and newspapers.

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