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A. M. Castle, a supplier of high-performance metals and value-added services, introduced a new unified brand identity. This strategic effort reflects the company’s commitment to delivering specialized solutions across core industries of Aerospace, Industrial and Medical while enhancing its global service capabilities and optimizing supply chain operations.
The transition to the unified brand will occur in phases through early 2025.
The rebranding comes a little over a year after the November 2023 merger of Castle Metals and Banner Industries under the ownership of MiddleGround Capital. This milestone marks the integration of eight specialized divisions, which include Banner Medical, Edge International and Supra Alloys,—under the A. M. Castle & Co. name, a legacy that dates back to 1890. Each division will maintain its name and specialized focus, with updated branding that reflects a cohesive corporate identity.
Notably, the company’s newly integrated supply chain structure will enable more efficient logistics, faster response times and expanded access to specialized materials in key markets.
“Our commitment to quality, innovation, and service remains unwavering,” said Dan Stoettner, CEO of A. M. Castle & Co. “This rebranding isn’t just about refreshing our look—it’s about aligning our operations, supply chain, and resources to serve our customers and partners more effectively. Under the leadership and support of MiddleGround Capital, we are better positioned to meet the evolving needs of the industries we serve.”
Source: A. M. Castle & Co.
