Navigating the Road to Success in New Product Commercialization

In today’s challenging economic and geopolitical climate, OEMs are seeking greater transparency and accountability from their contract manufacturers when it comes to navigating the complexities of new product introductions. They want clear visibility into pricing structures and a deeper understanding of what it takes to meet lead times.

Beyond that, they value contract manufacturers that act as strategic partners to recognize cost drivers and foster a collaborative approach. To support successful product launches, contract manufacturers must engage in meaningful discussions to fully grasp each project’s role within the OEM’s broader device portfolio and overall strategy.

New product introduction success also requires active communication about manufacturing costs and production schedules can be managed effectively. Ultimately, CMs that anticipate fluctuations in demand and adjust to meet OEM needs are best positioned to strengthen long-term partnerships.

Infographic proudly sponsored by Autocam Medical.

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