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Cadence unveiled its refreshed branding, a strategic effort that signifies its close alignment with its customers’ missions and reflects a commitment to innovation, continued excellence in customer service and most importantly, the advancement of patient outcomes.
Cadence frames its brand refresh as capturing “the essence of who we are and where we are headed, while staying true to our core values and ensuring that our vision and mission guide us to provide robust solutions to the challenges that our customers face in the evolving healthcare industry. We remain committed to supplying exceptionally high-value, integrated manufacturing solutions, differentiated engineering services, and customer support that our OEM partners and stakeholders have come to expect.”
Key aspects of the brand refresh include a new, modern logo and enhanced brand messaging. The new logo incorporates the Cadence diamond to honor the company’s heritage, while the primary brand color, blue, reflects the healthcare industry and represents knowledge, tranquility, trust and cleanliness. New imagery depicts the full lifecycle of Cadence devices, from manufacturing through the achievement of improved patient outcomes.
The branding refresh will begin appearing on Cadence’s website, social media platforms and various marketing materials to ensure a cohesive and impactful brand experience across all touchpoints.
“The brand refresh represents an exciting chapter in Cadence’s history,” stated President and CEO, Rob Werge. “As we have grown and expanded our capabilities and services, it is important for our brand to evolve along with our vertically integrated strategy of delivering value-add finished devices to our customers. Driven by our commitment to improving patient outcomes, we are dedicated to providing unrivaled trust, innovation, and manufacturing excellence for our MedTech and Pharma partners. Together, we will continue to drive a positive impact in healthcare towards advancing patient outcomes worldwide,” said Werge.
Cadence is a vertically integrated medical device contract manufacturing organization serving the medical device, diagnostics and drug delivery markets, providing product design and development support through complete manufacturing of finished devices. Cadence employs approximately 800 people worldwide with its corporate headquarters in Staunton, Virginia and additional locations in Connecticut, Pennsylvania, Rhode Island, Wisconsin, Florida and Costa Rica.
Source: Cadence, Inc.
