MW Industries announced it will change the name of its life sciences brand to Paragon Medical.
In a statement, MW Industries said, “When we originally looked at the naming and branding of our different divisions, we anticipated that there would be a fair degree of overlap between MW Components and MW Life Sciences. We believed this would present opportunities for us to cross-sell products between the divisions and grow our business.
“What we’ve since learned is that, while there is some overlap, it is not as significant as we thought. In fact, we see greater opportunities in having two standalone brands — one for industrial components and one specifically focused on the medical market, dedicated to growing our revenues across the healthcare sector.”
As a result, MW Life Sciences will become Paragon Medical, which has built a strong brand in the global orthopedic market since its founding in 1991.
Source: Paragon Medical