Emuge Renames as EMUGE-FRANKEN to Reflect International Branding

Emuge Corp. announced that moving forward, the company brand name will be EMUGE-FRANKEN. With the exception of North America, the EMUGE-FRANKEN brand name has been in use internationally since 1958, when Emuge acquired Franken, a German manufacturer of milling tools.

EMUGE-FRANKEN is a manufacturer of a range of high-performance end mills and has over 100 years of milling innovation, expertise, and experience. The EMUGE-FRANKEN brand in North America will now be associated with the company’s full line of cutting tool solutions ranging from Taps, Thread Mills and End Mills, to Carbide Drills, Tool Holders, Precision Workholding/ Clamping devices, and other rotary cutting tools — over 40,000 manufactured items sold through distributors worldwide.

When Emuge’s U.S.A. footprint was established in 1984, the U.S.A. strategy was to initially introduce the marketplace to core Emuge tapping and thread milling products, followed by broader product expansion. The Emuge brand experienced substantially increased awareness, growth and success since then, especially in core Emuge threading tools. “North America became very familiar with the Emuge brand associated with threading tools for years, but the name Franken and associated end mills were known to a lesser extent. However, in recent years our EMUGE-FRANKEN end mill product sales have grown extensively. As we aggressively continue the expansion of our milling tool portfolio including the manufacture of end mills here in the U.S., as well as in Germany, we have decided to formally change the brand name to EMUGE-FRANKEN, as the company is known in Germany and throughout the world,” said Bob Hellinger, President of Emuge Corp.

Source: EMUGE-FRANKEN

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